A Lead Scoring Framework To Realign Priorities
Modern marketing and sales have discovered their treasure trove – data. How can they gauge
Month: March 2025
Rethink: Importance Of Brand Identity
Brand identities remain timeless. But organizations keep on turning a blind eye to their importance.
Consumer Decision-Making: Purchasing Value And Experiences
B2B buying isn’t linear or predictable. But brands can grasp the nuances by dissecting consuming
Asking The Right Questions: BANT Frameworks And Beyond.
Strategies are based on asking the right questions. Any successful business leader understands that inquiry
Inbound Lead Generation: Break Through The Noise, Win Buyers Who Matter
Many marketing teams have an outdated vision of inbound lead generation. In this version- the
Intent In Business Storytelling: Fostering Action With Intent
Data persuades, but strategic storytelling influences behavior. Explore the magnitude of impact it can have
Lead Qualification For Better Business Outcomes: A Guide
Organizations end up navigating a pool of irrelevant prospects, making marketers feel lost. In this
Leads V/s Prospects: Can Businesses Differentiate Accurately?
Marketers and SDRs use leads and prospects interchangeably despite their distinct roles in a sales
Lead Generation Software: Top Ten Picks
Lead gen feels frustrating- emails and cold calls may not be enough. Brands need lead
Top Lead Generation Strategies For B2B Success In 2025
The customer is king. Remains true even in B2B. Without customers, no business, whether small,